In the elements

In the elements

Stand Out On Substack

Let's Grow Together | Important Dates 🗓️ | Take the Survey

Kassi Wilson's avatar
Kassi Wilson
Feb 02, 2026
∙ Paid

Hey Community,

I imagine, like me, you want to create a stellar publication, grow your writing life, and build a thriving community of engaged readers.

You might be showing up each week and consistently posting but your Substack growth isn’t reflecting the time you’re putting in.

You want to find the right readers and connect authentically with fellow creatives but you’re finding it’s hard to break through and stand out.

Three elements to consider…

  • Your publication has an overarching theme. How does everything come together? Your publication name, byline, posts, about page, and notes support the big idea theme and message of your publication.

  • Aesthetics matter. Be consistent about how your publication looks and feels—this builds culture, trust, and reliability.

  • Think of your publication as a brand that shows others who you are and what you care about.

Let me help you identify the unique edge you’re already cultivating in your publication. Sometimes it takes a pair of fresh eyes to see what’s already there to bring out the full beauty.

We can tackle this together and more in a Dream Big Session.

Dream Big Sessions: a one hour, one-on-one brainstorm session (part conversation, part creative recalibration and strategy about your writing aspirations).

Before we meet together, I will read your publication posts and find where I see overarching themes, talent, and unique strengths that you can leverage to improve your publication.

In our hour together we will…

  • Brainstorm your writing life and aspirations

  • Publication homepage and App: we’ll discuss how to create more focus and simplify your Substack to give your readers a seamless experience

  • Discuss how the aesthetics of your publication (look and feel) can amplify your writing and connect you with the people you hope to connect with

  • I can list a few publication comparisons for you, and name a few easy fixes for improving your publication

  • We can clarify your goals for Substack, audience growth, and creative output

  • We’ll discuss what’s working and what’s not working and figure out solutions

Book A Dream Big Session…

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